If you are looking forNew ways to promote your tourism product,have you thought about streaming?Do you know what it is and what advantages it has?
Well, we are going to talk about all this at length in this post, which, by the way, you cannot miss because we are going to tell you many things so thatyour reservation systemor your tourism business continues to grow.
What are you going to find in the next lines? First of all we will give you a definition ofwhat is streaming.
Next, of course, we will analyze each one of them one by one.the advantagesthat you will get by creating this type of content.
We will end by telling you what the content to be created should be like and giving you a list of some of them.The best platformsto use.
With all this menu we are convinced that you will stay with us until the end of this post. So let's get started now.
Streaming can be translated as“broadcast” or “broadcasting”.Taking this into account, we can say that we are talking about audiovisual content that can be broadcast live or recorded (traditional video as we know it).
Perhaps the most striking feature of streaming is that it is usedpurpose-built platforms and especially social networksWith this, you will ensure that you reach a large audience.
Live broadcasts can be made onYoutubeor “hang” the video.
Note: These are also streaming platforms.Netflix, in terms of image, and Spotify, in terms of audio.
There are now many platforms that only broadcast live and, by the way, with great audience results.
One of the latest phenomena in this sense is the platformTwitch, where content creatorslike Ibai Llanoshas achieved audiences that many traditional television channels would like to have.
Once the definition has been made, let's see the advantages that you can achieve with streaming in your sector, the tourism sector.
The first big advantage is that you are creatingvery attractive contentLive broadcasts are very popular.
Product presentations in all sectors are becoming more frequent.
In addition, once the live presentation is made, the broadcast is hosted on the platform you have chosen andkeep getting views.
Content is still King and among them, the one that achieves the most “engagement” is thevideo format, followed by podcast format.
A good idea is to combine video and podcast in the same content. A trend that is very popular among content creators and brands.
This is an advantage that you should take into account to benefit your tourism company.
With videos, both live and recorded, you will geta community of followers who will surely become your ambassadors.
Turning your target audience into ambassadors is great because they will recommend you to other future clients.
The percentage of people who buy a product after reading other customers' reviews is overwhelming.
Keep that in mind.
If your tourism company wants to targeta young audienceDon't hesitate for a moment to use streaming.
During the broadcast it is necessarykeep your opinions openbecause your community will love to give their opinion while the event is taking place.
Interaction is constant when these types of broadcasts are carried out.
If you choose to create this type of content, there is no doubt that your tourism business will givea very innovative image, to be up to date on the latest trends in terms oftourism marketing.
It's a good question, isn't it? Well, chances are that if you're promoting a particular tourism product, the visibility would increase a lot more.
And I would do it because we are talking abouttwo major trendsthat the big brands are using.
On the one hand, taking advantage of the power of the image and, on the other, having influencers, content creators who bring successa good number of followerswho will know about the tourist product you are promoting.
There is a risk – which is more common than you might imagine – of wanting to “sell” the tourist product through streaming in a direct manner.
The truth is thatConsumers shy away from the word “buy.”Customers must be convinced through inbound marketing.
It is a non-invasive technique that consists ofresolve customer queries, create content tailored to their interests without uttering the word “buy.”
Inbound marketing aims to ensure that consumers have a particular brand in mind and that when they feel the need to buy, that brand is in first place.
An example. If you want to promote an experience such as a fishing trip on a particular river, you should create content giving advice on how to fish on that river, which rods are best, what clothes to wear in a certain month of the year… And not, “buy this trip now because you’ll love it.”
Related to what we just told youIt is more necessary than ever that you know your buyer persona inside out,to your target audience and direct them to the message they want to see or hear. Before creating content, keep this in mind. If you don't, the effectiveness of your message will be minimal.
Finally, we are going to give you some platforms so that you can create your audiovisual content:
There are many companies on the market if you want to do live broadcasts of a company event or a product presentation. Professionals also use social media to amplify their audience.
In this post we have told you what streaming is, its advantages and some tips on how to articulate messages to win over your audience.
